GM Brings Back Employee Pricing
by Steve Cypher on Friday, October 24th, 2008In an effort to boost sales in what is sure to be a very disappointing sales month, General Motors revives its employee pricing program – but this time it will be harder to get.
Salaried Employees Share Discount
According to an article in the Detroit Free Press, General Motors has resurrected an employee discount pricing program that allows salaried GM employees to share their discount with two other people. The current program took effect on October 22nd and expires on November 3rd.
It’s obvious to us at Auto Credit Express that since you have to be sponsored by an employee in order to get the discount, GM is not advertising the current program like the previous offer that started at the end of August and ran through the end of September.
That program, while it may have been painful for the company’s bottom line, allowed GM to post a sales decline of “only” 16% at a time when even mighty Toyota posted a year-over-year sales drop of 32%. And while the impact of the current offer won’t come close to the September event, it may help them move a few more cars off dealer lots and, at this point, every little bit helps.
The Bottom Line
While this program probably won’t do much to help GM’s sales in the long run, desperate times, as always, call for desperate measures.
what happened to the hourly discount? I have a daughter that is looking for another GM autobut I cannot give her a discount number.WHY?
Jack,
I’m not sure why you can’t get your daughter the discount. GM has a web site devoted to employee discounts:
https://www.gmfamilyfirst.com/ip-gmemployee/
and according to the site, “* Eligible employees and retired employees are able to sponsor their spouses, children, grandchildren, parents, stepparents, grandparents (including in-law and step), siblings (including full, half and step), stepchildren, stepgrandchildren, mother-/father-in-law, sons-/daughters-in-law and brothers-/sisters-in-law. Same-sex domestic partners (SSDP) of eligible participants also qualify. Eligible SSDPs are treated the same as spouses and, therefore, their eligible family members are also included.”
There is also a “contact us” area on the site that could better answer this question.