Consumer Car Buying Advice Blog

Late yesterday Chrysler LLC announced an aggressive new marketing campaign that includes cash discounts plus zero percent financing.

It’s a great time to buy a car

Here at Auto Credit Express Car Loans, it’s just as we suspected – right now, the auto companies are willing to do just about anything to jump start sales and lure customers back into dealer showrooms. For proof of that you need look no further than the latest news from Chrysler. Less than a week ago, the company announced a new finance program in the wake of Chrysler Credit’s $1.5 billion loan from the government. Less than six days later, the company is enhancing and expanding the program to cover more models while it lowers prices even further.

Get more customers to buy cars – part 2

The new “Employee Pricing Plus” program will be offered to all customers toward the purchase or lease of a new Chrysler, Jeep or Dodge vehicle. In addition to employee pricing, rebates of up to $3,500 will be available on 2009 model year products, while 2008 models will carry cash discounts of up to $6,000. Chrysler Financial is also offering zero percent financing for up to 48 months to qualified customers (other finance rates and terms will also be available).

“Chrysler is offering America the same pricing our employees receive through the new ‘Employee Pricing Plus Plus’ program with great savings off the Manufacturers Suggested Retail Price, plus cash discounts of up to $3,500 on 2009 models, plus zero percent financing through Chrysler Financial,” said Steven Landry, Executive Vice President – North American Sales, Marketing, Mopar Parts and Service. “With affordable financing available and some of the best pricing we have offered in recent months, this really is a great time to visit a Chrysler, Jeep or Dodge dealer.”

Program Dates

Chrysler’s latest program will begin on Monday, January 26th and will be announced through a broad ad campaign that will be featured in national print, broadcast and digital media. According to Chrysler, the latest campaign continues their “Driving America” theme announced earlier in the week.

The Bottom Line

If this were a game of Texas hold ‘em, you could pretty much say that Chrysler has gone “all in” with its latest marketing move. If this doesn’t spur new car sales, it’s difficult to say what else the company could come up with that might entice customers – at least those who have held out so far – to return to the market.

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