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Last Wednesday an article appeared over the newswire asking if the result of this years Super Bowl game could possibly impact the 2009 performance of the stock market.

The Steelers and the stock market

Here at Auto Credit Express, we know that whether you’re a casual observer or an ardent fan, just about everyone in America knew that last Sunday marked the annual homage to professional gridiron sports known as the Super Bowl. Even my brother-in-law, who generally hates all professional sports, knew what was happening that day.

But it turns out that we all may have had a greater stake in the outcome of the game than most of us realize. According to Schneider Downs, a Pittsburgh-based wealth management firm, a review of the annual returns of the S&P 500 indicates that the market performs significantly better in the years in which the football team that calls the area of the confluence of the Allegheny, Monongahela and Ohio rivers home wins the final game of the NFL season.

The fact of the matter is

“When we looked at the annual returns for the S&P 500 since the first Super Bowl in 1967, it became apparent that there was a trend involving Steelers Super Bowl victories,” explained Nancy L. Skeans, CPA, CFP(R), managing director of Schneider Downs Wealth Management Advisors, based in Pittsburgh. “In the years of the previous five Steelers Super Bowl victories, the S&P 500 had an average return of + 25.5%. This is compared to an average return rate of approximately 9% in the years that a team other than the Steelers won the Super Bowl.”

Will history repeat itself?

“It never hurts to be positive,” explained Ms. Skeans. “However, the reality is that the performance of the S&P 500 is influenced by numerous factors, none of which involve football. I think it’s likely that this year’s market performance will be much more heavily influenced by fundamental factors and by the restoration of confidence in financial markets around the world. Investors eventually will return to the equity markets in search of long-term profit in light of the significant sell-off that has occurred, rather than the number of yards Willie Parker gains in the game.”

Now that they’ve delivered, will Wall Street follow?

I know it’s a long shot, but if Wall Street can come anywhere near the performance put on by Santonio Holmes, we might just have a turnaround on our hands this year.

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