Consumer Car Buying Advice Blog

General Motors latest effort to woo back customers could be a boon to bad credit car loan customers

Plan to include Buick, Cadillac, Chevrolet and GMC

Here at Auto Credit Express, we see that General Motors has announced that it will offer a 60 day money-back guarantee on most of its vehicles (neither the Saturn nor the Pontiac division are mentioned).

The new ad campaign will kick off this weekend. According to a blog article written by Bob Lutz, and entitled “May the Best Car Win”, “Every ad is going to give the consumer a reason to consider our vehicles. We will be highlighting our quality, design, performance, road manners, fuel efficiency, 100,000-mile/5-year warranty, and our new 60-day satisfaction guarantee. We will directly compare our attributes to the competition and “may the best car win.”

Lutz goes on to state, “In short, we’re going to take away every last excuse not to consider a vehicle from Cadillac, Chevrolet, Buick and GMC. We have confidence in our products. This campaign is designed to encourage the consumer to share in that confidence.”

A break for bad credit car loan customers

For all customers, the new campaign will enable them to effectively “test drive” a new car for up to 60 days to determine if it really fulfills their transportation needs – both in terms of utility and performance.

For bad credit car loan buyers in particular, it will also give them nearly two months to decide if the vehicle they’ve chosen also fits into their budget in terms of monthly payment as well as insurance and fuel costs.

Program particulars

Although Mr. Lutz did not mention any program specifics in his article, Automotive News has stated that the program will begin on September 14th and run through November of this year and will follow these guidelines:

• The program will cover new 2009 and 2010 model Buicks, Chevrolets, Cadillacs and GMCs.
• The customer will be allowed to return the vehicle from 31 to 60 days after delivery with a maximum of 4,000 miles.
• The program not be available for leased vehicles

The Bottom Line

General Motor’s latest program designed to win back customers’ trust will also give bad credit car loan buyers a chance to both “test drive” a car and decide whether or not they have chosen the correct vehicle for their budgets – certainly a big advantage over a normal buying situation. At Auto Credit Express, we think it’s a great idea.

We also think that, if you do have bad credit and you’re thinking of reestablishing your credit with a bad credit car loan, it would be a great idea if you visited our web site at www.autocreditexpress.com. Our Resources section is the place to visit if you have any more questions about the process and, unlike other sites, our toll free number is listed on every page in case you have any additional questions.

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