On Thursday August 21st 2014, Senior Vice President of Auto Credit Express, Dave LaLonde was nominated by one of his team members to take on the ALS Ice Bucket Challenge. Accepting the task, Dave LaLonde also nominated all the managers at ACE along with their teams.

The viral internet campaign was to raise awareness or funds for the ALS Association. ALS, Amyotrophic Lateral Sclerosis is a disease that affects nerve cells from the brain and the spinal cord. The disease eventually leads to death and those who are diagnosed may become entirely paralyzed towards the final stages. The challenge is to dump a bucket of ice water over your head within 24 hours of being nominated. If you do not complete the challenge then you have to donate $100 to the ALS Association. Why ice water? When ice water is dumped over your head, you go into a shock and feel what it’s like to have ALS for a second.

Through the prevalent utilization of hashtags and social networks, the campaign later reached to Auto Credit Express being nominated by LaLonde. Employees were welcomed to get doused towards the end of the business hours. ACE will also be donating $1,000 to the ALS Association in hopes to strike out ALS.

With a casual Monday, towels ready, $100 worth of ice and about forty buckets later, ACE employees were ready to go at 5 o’clock on Monday, August 25th 2014. Although not everyone was able to participate, there was still a great turnout of willing participants. Jack Lintol, chief operating officer started off the video on behalf of the company. Auto Credit Express nominated their local friends, Polk.com and Car.com to be challenged next.

"I am pleased with the willingness in the employees who participated,” said LaLonde. “This was a great campaign to raise awareness about ALS. I’m happy that we were able to support this cause as a whole."

For more information on ALS, go to ALSA.org.