According to the 2016 Temkin Experience Ratings, an annual ranking of companies by Temkin Group based on a survey of 10,000 U.S. consumers, Toyota ranked highest among auto dealers when it comes to automobile customer satisfaction.
Out of the 294 companies (representing 20 industries) that were included in the study, there were a total of 20 auto dealers. And with a rating of 66%, Toyota earned the highest customer experience score out of the dealers represented. Overall, they placed 89th on the list.
A Solid Track Record with Customer Experience
In the Temkin Experience Ratings, Toyota has been the highest-scoring auto dealer for three out of the past five years, coming in second place the other two years.
Bruce Temkin, managing partner of Temkin Group, has stated:
"Congratulations to Toyota dealers for continuing to set the pace in customer experience."
So, how exactly is customer experience rated? For this particular study, Temkin Group asked participating consumers to evaluate their recent experiences with companies across three dimensions:
- Success: Are you able to do what you want to do with the company?
- Effort: How easy is it to work with the company?
- Emotion: How do you feel about interactions with the company?
Scores from these categories are then averaged to produce each company's Temkin Experience Rating.
If you need to buy a car, and it is important for you to have a positive experience with your dealer, you may want to consider a Toyota. Even if you have established a strict budget, there are some affordable options available from this highly ranked automaker.
Affordable New Vehicles from Toyota
Known for earning excellent reliability ratings and for holding their resale values, Toyota vehicles typically make good choices if you're looking to get a lot of value out of your next car. Here are a few of their more inexpensively priced options.
Starting at $14,895, the Yaris is a subcompact car that comes with surprisingly roomy seats and a well-made interior. For the price, you will also get a decent amount of standard tech features and an EPA estimated 30/37 mpg, city/highway when it comes to gas mileage.
Starting at $17,300, the Corolla is a compact car that seats five comfortably and offers almost as much interior space as some larger midsize sedans. And you will be able to save money on fill-ups with an EPA estimated 29 mpg in the city and 38 mpg on the highway.
If you want outstanding fuel economy in a subcompact car, look no further than the Prius c. It gets an EPA estimated 53 mpg in the city and 46 mpg on the highway, and it starts at a modest $19,560. This makes it one of the least expensive hybrid vehicles on the market.
Need a little more space? The Camry is a midsize car that starts at $23,000. Referred to as a "paragon of practicality," critics have praised the Camry for its comfortable ride, spacious interior and solid reliability. The EPA has estimated its fuel economy to be 25/35 mpg, city/highway.
For drivers who want the fun of a pickup truck, but don't need a lot of towing capacity, the Tacoma is a great choice. This compact pickup starts at $23,660 and has been recently redesigned. It goes off-road like nobody's business and gets an EPA estimated 17/20 mpg, city/highway.
Regardless of which Toyota is right for your needs and budget, or even if you are interested in buying a car, truck or SUV from another manufacturer, getting the right financing should be your first step.
The Right Financing Experience
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