If you're heading to the theater to check out one of this year's summer blockbusters, you may encounter some familiar, furry faces on the big screen. Kia's famous, music-loving hamsters are back with a fresh campaign to promote the Kia Soul with a brand new performance and inspiring message about how "the world needs more Soul."

Bringing Kia's Hamsters to Life

Being touted as Kia's most ambitious hamster commercial to date, this spot, entitled "Soul Jam," required nearly 3,000 hours of computer generated imagery (CGI) work to bring the hamsters to life. The 60-second jam session will appear on more than 34,000 screens nationwide in National CineMedia's FirstLook pre-show program, and will feature a global, world music version of the classic "Dueling Banjos" tune.

Expressing his enthusiasm for hamster-filled Soul promo, Michael Sprague, chief operating officer and EVP, Kia Motors America, stated:

"The hamsters have always been plugged-in to what is going on in the world around us, and in the 'The World Needs More Soul' campaign they are back to share their infectious spirit of optimism and celebrate things that bring people together like music and dance. With each Soul execution we strive to bring a fresh musical perspective, and 'Soul Jam' blends a variety of styles and cultures with a highly recognized piece of music to create something fun and different that stands out from the crowd, just like the Soul."

Kia's hamsters have been embraced as a pop-culture phenomenon since they were introduced in 2010. In addition to promoting the Kia Soul, this "hip posse" of rodents is said to "bring people together through music, dance and positivity." They have previously "performed" popular songs by bands and performers like Black Sheep, LMFAO, Maroon 5 and Lady Gaga, and their commercials have been chosen as the "Automotive Ad of the Year" for two straight years by Nielson Automotive.

Will Kia's hamsters inspire you to want to drive a Soul? Even if you aren't moved by the "Soul Jam," you may be convinced by the Soul's highly favorable reviews and very affordable price point.

The Kia Soul

Starting at around $16,000, the Kia Soul is a subcompact crossover SUV that seats five and is available in an all-electric version. Critics have praised the vehicle for offering ample cargo and passenger space and a premium cabin. The Soul also comes with a long list of available features, and the high-tech options are reported to be intuitive and easy to use. kia's hamsters

With very good safety ratings and one of the best warranties in the industry, the Kia Soul would be an ideal car for smaller families who want to stick to a budget without sacrificing style when choosing a vehicle. These buyers may also want to take a look at the Mazda Mazda3 and the Honda Fit as other options to consider.

Financing First

If you are looking to buy a Kia Soul or any other new or used car, truck, van or SUV, your financing should be one of your top priorities. This is especially true if you are in the process of repairing damaged credit. Buying a vehicle with an auto loan will give you the opportunity to gradually improve your credit with every timely payment you make, and Auto Credit Express can make it easier for you to get started.

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