Sure, a lot of dads find themselves in a position where they have to accept minivan ownership, but will dads start to look at these highly practical vehicles in a more favorable light? With the right kind of marketing spin, could the minivan turn into a necessity that dads actually look forward to driving?
Chrysler certainly hopes so. As they prepare to make the brand new Pacifica minivan available to the public, they have launched their “Dad Brand” campaign, starring comedian Jim Gaffigan, in order to convince younger dads that the Pacifica is what all of the cool dads will be driving.
Creating a New Minivan Brand
Having been responsible for the iconic Town and Country, it is often said that Chrysler invented the minivan. And now that the Town and Country model has officially been retired from production, the company will be attempting to reinvent the minivan with the Pacifica. Sold for the first time this year, the Pacifica boasts a streamlined appearance and an impressive list of high-tech features that are meant to attract Millennial buyers.
And as every social media-savvy Millennial knows, everyone needs an identifiable personal brand. And through its new ads, Chrysler hopes to show young dads how the Pacifica will help them build and promote their “Dad Brand.” To drive this campaign, Chrysler has tapped the talents of well-known comedian, actor, writer and father, Jim Gaffigan.
Asked to discuss the new ads, Tim Kuniskis, Head of Passenger Car Brands – Dodge, SRT, Chrysler, and FIAT, FCA – North America, has stated:
“The Chrysler brand invented the minivan 33 years ago, creating an entirely new automotive category that uniquely addressed the needs of families. With Millennial families in mind, our ‘Dad Brand’ campaign with comedian Jim Gaffigan establishes that the all-new 2017 Chrysler Pacifica’s unprecedented level of functionality, versatility, technology and exterior design again transforms the segment – adding 37 minivan firsts for an unprecedented total of 115 innovations – while instantly adding to your ‘dad cred’ with not only your children, but also within your neighborhood.”
Basically, the Pacifica ads show how the Pacifica (with all of its awesome features) helps Gaffigan be the kind of dad that he wants to be. Even when just parked on the street in his neighborhood, this particular minivan helps this dad maintain and promote his “Dad Brand” by reflecting his most advantageous dad qualities. And to add even more authenticity to the campaign, the Pacifica spots feature Gaffigan’s real-life spouse and five children.
Giving in to the Minivan
Whether you are interested in the 2017 Chrysler Pacifica or are just playing around with the idea of owning any type of minivan, there may be several good reasons to strongly consider such a vehicle. Simply put, if you have several kids to haul around, a minivan will make your life easier, and isn’t that really what it’s all about?
- Sliding Doors: Yes, you can fit your family into an SUV crossover, but don’t underestimate the convenience of having those sliding doors. With the touch of a button, kids and gear can be effortlessly loaded and unloaded via doors that glide back and forth. And if you find that you are sandwiched between other vehicles in a parking lot, you won’t have to worry about accidentally slamming a door into anyone.
- Optional Captain’s Chairs: You don’t have to sit through another round of “Mom, she’s touching me!” You can give your kids their own space with separated seats in the second row. You will be amazed at how just a little extra space can save a lot of parental sanity.
- Space for Stuff: It isn’t just that minivans typically come with a lot of cargo space. They are designed to offer strategic cargo space for families. No matter which type of minivan you choose to own, you will probably find a number of conveniently situated compartments that will hold sports equipment, strollers, diaper bags, toys and all of the other accessories that come with kids.
So, forget the stigma that has been unnecessarily attached to the minivan. Ideally, you should always select a vehicle based on driving needs. And if one of your primary functions as a driver is to transport children, then a minivan might be perfect for you. This is, after all, precisely what it was designed and manufactured to do.
And when you do take the plunge into minivan ownership, don’t forget to protect your investment with the right auto insurance coverage. Click here for information about the best policies at the most affordable prices. Free, instant rate quotes are available.
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