Honda hasn't exactly had it "ruff" with the CR-V. After all, it has been the best-selling SUV in the U.S. for the past two decades. Now the automaker has launched a new social campaign in support of the all-new 2017 CR-V.

How Honda Hopes to Help Dogs in Need Find Forever Homes

Honda, Hispanic Marketing, Spanish
Through a partnership with spcaLA, Honda is working to promote pet adoption in the Hispanic community. Consistent with the brand's "The Power of Dreams" theme, the "CR-V Pet Adoption Drive" aims to help stray dogs find forever homes.

From now until March 31, a three-part video series will be shown on Honda's social media channels. These videos will feature actor and dog lover Carlos PenaVega, and will provide dog care tips. The feel-good spots will also highlight features of the highly-rated 2017 Honda CR-V.

This web-based video series comes on the heels of Honda's Spanish-language television commercial entitled "Best Friends." This spot first aired in February, and follows a young boy and a dog through a very emotional journey. Along the way, it is made apparent that sometimes the best dreams are the ones that help others make their dreams come true. And, of course, the CR-V is prominently featured.

Through this clever and engaging marketing, Honda wants to inspire Hispanic consumers to embrace a new furry family member while showing them why the all-new CR-V should be their next family vehicle.

Why the Honda CR-V Continues to Rule the Compact SUV Segment

Although pricier than other entries in its class, the all-new 2017 Honda CR-V has a lot to offer. This is the fifth-generation of the compact crossover SUV, and it boasts new exterior styling and refreshed interior. For 2017, a turbo-charged engine will be offered for the first time ever, on all models except the base LX.

Aiming to stay on top in the competitive compact SUV category, Honda has loaded the 2017 CR-V with tons of new features and safety technologies. Among these additions is an expansion of the Honda Sensing™ driver-assist technology. This suite of advanced safety features will now come standard on EX and above trim levels.

In addition to these updates, the 2017 CR-V offers other reasons why new car shoppers should give it a second glance. For example, it comes with EPA-estimated combined fuel economy of between 27 and 30 miles per gallon, depending upon the engine and drivetrain. So, even though its starting price is a little high, CR-V buyers can save money at the pump and down the road.

Critics have also praised this vehicle for being fun to drive, and for its incredible amount of cargo space. Finally, parents of teenage children will like the fact that the CR-V's backseat is extra roomy. And these teenagers will appreciate the fact that their friends can tag along if mom and dad ever let them borrow the car.

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